Documentation
How AIM turns disconnected marketing platforms into a single intelligence system that reasons, recommends and acts.
AIM is built as a layered pipeline. Marketing platforms connect through the Integration Provider. Their data flows into the Marketing Intelligence Layer, which normalises everything into unified business objects. Specialist AI agents analyse those objects in parallel, and the AI Chief Marketing Officer synthesises their findings into prioritised recommendations and approvable actions.
The critical design principle: the AI never changes when you add a platform. New integrations map into the same business objects, so agents and the CMO keep working unchanged.
Every platform exposes data differently. The Marketing Intelligence Layer ingests those raw API responses and converts them into a single, consistent schema. This is what lets AIM compare a Shopify store and a lead-gen site with the same reasoning.
{
"revenue": { "mrr": 48250, "changePct": 12.4, "churnRate": 3.1 },
"traffic": { "visitors": 82140, "bounceRate": 41.2, "changePct": 8.0 },
"campaigns": [{ "name": "Brand — Search", "spend": 4200, "roas": 3.8, "status": "active" }],
"keywords": [{ "query": "ai marketing platform", "position": 4.2, "ctr": 3.9 }],
"conversions": { "conversionRate": 2.4, "trackingHealthy": true },
"reviews": { "averageRating": 4.7, "sentiment": 88 }
}A single managed layer handles OAuth, API keys, token refresh, rate limiting and secure action execution across every platform. Adding a platform means adding one registry entry — its data categories and available actions — not rebuilding the AI.
The unified vocabulary the AI reasons about. Regardless of which platforms are connected, AIM works with the same objects:
Revenue
MRR, ARR, churn and lifetime value unified across payment and store platforms.
Traffic
Visitors, sessions, sources and bounce rate from analytics.
Campaigns
Every paid campaign with spend, ROAS, CTR and status.
Customers
Orders, AOV and cohorts across ecommerce and CRM.
Keywords
Organic positions, impressions and click-through rate.
Ads
Blended paid performance: spend, conversions, CPA and CTR.
Conversions
Goal completions, conversion rate and tracking health.
Funnels
Stage-by-stage drop-off from first touch to purchase.
Reviews
Ratings, review volume and sentiment for reputation.
Marketing Health
The composite score summarising overall marketing performance.
AIM does more than advise. When it recommends a change, it can propose a concrete, typed action. Nothing executes without explicit human approval, and every action is logged with its rationale and expected impact.
{
"type": "pause_campaign",
"provider": "google_ads",
"label": "Pause 3 underperforming keywords",
"rationale": "CPC up 28% with ROAS below 1.5x over 14 days.",
"expectedImpact": { "monthlySavings": 1240, "currency": "GBP" },
"status": "awaiting_approval"
}Actions move through states: proposed → awaiting_approval → approved → executed (or rejected). Execution is routed back through the Integration Provider.
AIM scores each core area from 0–100 and combines them into an overall Marketing Health Score, giving the CMO a fast, comparable read on where to focus.
Specialist agents each own a marketing discipline. They run against the business objects and return structured findings (good, watch or action) that the CMO ranks by revenue impact.
SEO Agent
Tracks keyword rankings, impressions and CTR, and finds the pages one push away from the top of the results.
Paid Media Agent
Watches blended spend, CPA, CTR and ROAS across every ad platform, flags wasted spend and recommends budget changes or pausing failing campaigns.
Analytics Agent
Reads sessions, sources and bounce rate to explain where traffic comes from and where it leaks.
Email Agent
Analyses open, click and revenue-per-recipient across campaigns and flows to grow owned-audience value.
Conversion Agent
Studies funnel drop-off, tracking health and page friction to lift conversion rate at each step.
Brand Agent
Tracks reviews, ratings and sentiment to protect reputation and sharpen market positioning.
Social Agent
Measures followers, reach and engagement across social channels and finds the content worth amplifying.
Because everything maps into the same intelligence layer, the roadmap is simply more platforms. AIM currently supports 18+ marketing integrations, with more added continuously across analytics, advertising, ecommerce, CRM and social.
Machine-readable resources: /llms.txt · /ai/schema